Gregory Berleur
Chief Impact Accelerator - SOOSTEO
Theory of Change - Using corporate strategies to reach your audience
When hope translates into a plan! We will shake you a bit with questions to stimulate your strategy. This visual tool will clarify your ideas, develop your empathy for your audience & form a rich base for future team discussions to make sure your activities are "on-strategy".
Time
Stage
Hands (A.1.23)
11h00 - 12h00
Short bio
Gregory Berleur is a strategic impact accelerator (aka marketing expert). He co-founded the Markitects and SOOSTEO with the mission to use marketing director tools to accelerate net-positive projects. With 25 years’ of corporate experience, he challenges industry borders and turns marketing into a force for good.
His aim is to go beyond the idealists' niches & go broader. It is only when the masses shift that we reach the 25% tipping point and projects become sustainable² (sustainable over time, net-positive).
He wants to help purpose-driven organisations reach non-converted mass-audiences in this noisy world to widen their impact.